Digital Marketing serves as a course by which the role of Digital Marketing in the Management applications could be very well understood. The characteristics of their analysis, methods involved in their applications are significant. This book on Digital Marketing brings out the essential concepts on Marketing Strategies and Web Development, Payment Systems, Security and Operations, Digital Marketing with required illustrations and solved problems. The authors hope that this book will be very useful to the Marketing and Management Students in India. Lastly, we thank our parents and GOD for this valuable book.
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